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Craig's Blog

The 50 x 5 Trap
I was thinking about the state of American business owners yesterday and came to the conclusion that there is a general paradigm that business owners seem to have fallen into that I call the 50 x 5 Trap.

Here it is:

  • We work 50 hours per week
  • For 50 weeks a year
  • For 50 years
  • We're only 50% engaged in our work, and
  • When we're 50, we look back and wonder how we didn't achieve what we set out to

This is a sad state. Business owners usually start their businesses for one of 5 reasons:

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position_125Positioning is something many people have heard about, but haven't properly implemented in their companies. Positioning is determining how you fit into the overall market, and has the following characteristics:

  1. Who you are
  2. What you sell
  3. Who you sell to (specifically)
  4. Your value proposition (why will people buy from you?)
  5. How you compare to competitors
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crowdsourcing_125One of the companies I coached recently introduced me to a website that I think is totally cool. CrowdSpring.com is a crowdsourcing application that lets companies post a project that they want done in the creative arena (visual design), and have multiple parties submit their concepts. Another I just found is LogoTournament.com.

 

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networking_125Today more than ever, people have lost the art of personal contact. Sure, there's FaceBook, LinkedIn, and a host of other social sites to connect, as well as email. But these media are flat compared to the richness of a face-to-face conversation where you can see the other person smile at your joke or show their concern for you in their eyes. Smilies just don't cut it.

Networking face-to-face is one of the best ways to grow a business quickly and surely - when done well. But many people consider this good networking:

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innovation_125I wasn't looking forward to it, but my wife needed help, so I took some documents to edit and headed for her classroom. She's an English as Second Language teacher, and she has to administer a lot of tests in the Feb-March timeframe. She didn't have a proctor, so I offered to help - reluctantly.

While I was watching kids out of the corner of my eye, I started making some edits to a new client's content for his site, and then it hit me - the secret needs to get out!

I'm a student of innovation and an innovator, and I still can't predict where or when the next big idea will come from. I certainly didn't expect it while proctoring an exam for my wife.

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Client Thoughts

Kurt Grandis
Date: Mar 10, 2010


Craig was attentive and always full of ideas and recommendations for getting my business off the ground. He is very generous and excited to share and discuss resources whether they be books, articles, or connections.

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