Big Think's services offerings are ideally suited for companies that want to grow rapidly. Companies that are satisfied with single digit growth should look elsewhere, because we won't accept a project that will yield such typical results. We use geometric strategies to expand clients' businesses with multiple tactics that work together for multiplied (geometric) growth.
We look inside your operations, marketing, and sales functions to identify:
- New approaches to reach target prospects.
- Tactics for building solid, impenetrable client relationships - even in a so-called "commodity" market.
- Marketing and sales management tools that can provide a clear view of what is happening - and what isn't.
- Metrics for marketing and sales that can help with forecasting and planning.
- Customer-facing services and touchpoints that can be improved.
- Online and off-line strategies for attracting and converting prospects into clients - and then keeping them coming back for more.
In addition, Big Think can generate more quality prospects into your funnel, convert those prospects, and create deep, meaningful relationships with your clients for recurring sales and increased referral business.
Convergent Marketing Strategy
Convergent Marketing is the holistic approach we take to marketing engagements with our clients. We want to help you set and achieve stretch goals for revenue and profit generation. Whereas most marketing consultants focus on the obvious customer-facing components of advertising, direct mail, website "brochure-ware", and company-focused newsletters and announcements, Big Think dives deeper into the overall business as a marketing medium and uses multiple tactics that converge to meet your goals. Everything you do in your business adds to or detracts from your overall brand value. Big Think can identify areas of your business that need help (fix), areas that are doing well (leave alone), and areas that need to be eliminated (cut).
Convergent Marketing looks at infrastructure and operations as well as marketing. It connects operations to marketing, marketing to sales, sales to service, and service back to marketing, sales, and operations. We estimate that most companies leave at least 30% of their brand value unchecked and unused. For example: Have you trained your employees on how to speak to others about your company? Is there a consistent message in the marketplace about what you do? Every employee should be a salesperson to those with whom they come in contact.
Big Think focuses on the overall marketing strategy and how it supports the business strategy, goals, and mission. We then identify a mix of tactics that can best meet the goals. In many cases, Big Think can execute these tactics, and in others, we have a network of excellent, cost-effectve strategic partners that can support your business.
Oblique Marketing™ Tactic
An example of a Big Think tactic is Oblique Marketing™, which is extremely effective at enabling you to connect with hard-to-reach prospects. When each prospect has a high lifetime value to your business and you can't seem to connect any other way, Oblique Marketing™ can enable the connection you want in a positive environment where your prospect will hear your message. For one of our clients, we were able to connect them and provide significant face time with a prospect they had been trying to reach for 10 years. Ask us about this unique marketing tactic and how we can get people to come to you.
Goals -> Strategies -> Tactics -> Results
