BigThink

Serial entrepreneur and business advisor to high-growth companies shares his secrets to separating his clients from the crowd and making their messages STICK.

Business owners and builders know that it's important to be memorable. Most have struggled with creating a "sticky" message that is carried forth on their behalf. Serial entrepreneur and business advisor Craig Mathews will help you craft a positioning statement and core messaging that will help you to stand out. He has helped hundreds of businesses over the years to increase their effectiveness - and their profits.

Craig Mathews of Big Think will be joined by Sam Johnson of The Principal Financial Group and Gil Pagan of Lease A Sales Rep to deliver from three perspectives.

This munch & learn workshop includes hands-on exercises as well as examples and case studies that show what effective positioning and messaging look like.

Effective Positioning Focuses Your Marketing

Positioning is the art and science of focusing on a market segment and offering a specific and often unique set of products and services to that market segment. Trying to be everything to everyone rarely works. When your positioning is clear, your messaging, marketing, and sales will be much more effective, and people will know how to refer you to other prospects.

Good Messaging Makes Your Company STICK in the Minds of Prospects

Messaging is about crafting the short, memorable statement(s) you use to market and sell your products and services. Effective messaging can include taglines, elevator pitches, networking introductions, and more. The more focused and unique your messaging, the more you are able to cut through the marketing noise of your prospects and get noticed.

In this workshop, you will learn:

Join us for this workshop and network with other business owners who are also growing their businesses. Our goal is to help you achieve the business results you want so you can have the life you want!

Craig Mathews, Chief Thinkologist at Big Think, will be your workshop leader. Craig is a serial entrepreneur, and has been coaching startups and high growth businesses for years through UNC Business School and Council for Entrepreneurial Development (CED). He has an MBA from UNC Business School, has worked in the professional services, technology, and biotech industries, and has held roles in executive management, IT, marketing, and sales. Known for energy and creativity, he is a connector of ideas, businesses, and people. Craig and Big Think help businesses grow through coaching, resources, and training.

Sam Johnson, Advisor at The Principal Financial Group, is an entrepreneur and veteran salesman with a background in executive management, sales management, and financial services. He had his own computer reseller business for well over a decade, and has been in the financial services world for the past five years, helping business owners protect their biggest asset - their business.

Gil Pagan, President of Lease A Sales Rep, a sales execution company, has been selling his whole life. He knows the value of properly positioning a business and creating messages that help him sell his clients' products and services.

Satisfaction Guarantee

We guarantee that you will get way more value than you pay for in these workshops. If you are not completely satisfied for any reason, let us know and we will gladly refund your complete registration fee.

Venue & Time

Stay tuned for the next series.

About the Grow Your Business Series

This series of workshops is designed to get the economy moving again - at least in our back yard. We will cover the following topics in future events to help you grow your business:

• Session 1: Laying the Foundation for Profitable Growth - How to Get More Money Flowing In
• Session 3: How to Create Explosiove Revenue Growth by Supercharging Your Business Strategy
• Session 4: Optimizing Client Experiences for Increased Customer Lifetime Value
• Session 5: Putting It All Together and Creating Unstoppable Growth - With Q&A